EDUCATION
PhD, Marketing, University of Florida
BCom, Marketing, University of Otago
BCom, Marketing and Economics, University of Otago
BSc, Pure Mathematics and Statistics, University of Otago
AREAS OF EXPERTISE
- international marketing
- marketing: Hispanics
PROFESSIONAL ACTIVITIES
Prior to joining Florida International University, Dr. Dickson was the Arthur C. Nielsen, Jr. Chair of Marketing Research at the University of Wisconsin-Madison. He is the author of several books including Introduction to Marketing (authored chapters one, two, and four), Marketing Management (second edition), Marketing Management: Instructors Manual (second edition), and Strategic Planning for Logistics. His research has been published in journals such as the Journal of Consumer Research, Comportamento Organizacional e Gestao (OB and Management), Journal of Marketing, Journal of Product Innovation, Journal of Economic Psychology, Marketing Letters, and others. He has won best paper awards from the American Marketing Association at their 1998 winter conference and from the Journal of Retailing in 1994. He also received the Harold H. Maynard Award for best theory paper from the Journal of Marketing in 1992.
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RECENT PUBLICATIONS
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Dickson, Peter R., W. M. Lassar, G. K. Hunter, "The Pursuit of Excellence in Process Thinking and Customer Relationship Management," Journal of Personal Selling & Sales Management, 33.6 (June 2009): 1314-1331.
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Dickson, Peter R., "Evolutionary Theories of Competition and Aftermarket antitrust law," The Antitrust Bulletin is a premier business law journal, 52.1 (Spring 2007): 73-93.
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Vishwanathan, Nanda, P. Reid. Dickson, "The Fundamentals of Standardizing Global Marketing Strategy ," International Marketing Review, 24.1 (February 2007): 46-63.
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Dickson, Peter R., "Cross-Functional Cases in Management Education," Journal of Business Research, 58.7 (July 2005): 944-945.
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