EDUCATION
PhD, Business Administration, Florida International University
MBA, Instituto Tecnológico Autónomo de México (ITAM), Mexico City, Mexico
BS, Actuarial Sciences, Instituto Tecnológico Autónomo de México (ITAM), Mexico City, Mexico
AREAS OF EXPERTISE
- Hispanic marketing and consumer behavior
PROFESSIONAL ACTIVITIES
Dr. Alvarez has consulted on marketing research projects across Latin America. Along with Dr. Peter Dickson, she has launched the Hispanic Market Research Archive (HMRA.cba.fiu.edu), a webpage containing abstracts of most of the academic research conducted on Hispanics. Her research interests revolve around Hispanic consumer acculturation process and its effects on their consumption patterns, language choice on printed advertisements, and ethnic identification.
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RECENT PUBLICATIONS
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Zanakis, Stelios H., C. M. Alvarez, V. Li, "Socio-Economic Determinants of HIV/AIDS Pandemic and Nations Efficiencies," European Journal of Operational Research, 176.3 (February 2007): 1811-1838.
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