EDUCATION
DBA, Argosy University, Sarasota
MBA, marketing, California State University—San Bernadino
BA, business administration, Eastern Washington University
AREAS OF EXPERTISE
- marketing
- business management
- international business
- research and statistics
PROFESSIONAL ACTIVITIES
Dr. Chen has published her research in What is Important in Life? A Story of Cultural & Work/Life Issues—A Case Study (2004) and presented at the Sarasota Business Conference Meeting (2004, Florida), and Consumer Decision-Making Styles Across Cultures (2007, Saint Leo University, Florida).
She has taught at the undergraduate and graduate levels, including classes in marketing, consumer behavior, research methods, marketing strategies, advanced organizational behavior, international human resources management, and experimental research methods, among others.
She also has extensive professional experience in project management for McWay Enterprise Cooperation, Taiwan and China, Maw Chang Optical Company, Taiwan, and the Global Federation of Chinese Business Women.
|
RECENT PUBLICATIONS
|
|
Chen, Po Chung , Y. Chen, K. Lin, "A Comparison Study of Taiwan and US Consumer Decision-Making Styles – Using TV Shopping Format," Journal of International Management Studies, 4.1 (February 2009): 145-153.
|
Chen, Yi-Ju Vivian, K. Lin, P. Chen, "E-Commerce and Its Effects on the Florida Tax Base – A Study of Clothing Industry," The Journal of Global Business Management, 4.2 (October 2008): 265-271.
|
Simmons, Peter, Y. Chen, M. Ring, M. Nastanski, "Designing Selection Procedures for Hiring Online Instructors," Design Principles and Practices: An International Journal, 2.4 (Spring 2008): 137-142.
|
Chen, Yi-Ju Vivian, P. Chen, "Effects of Online Interaction on Adult Students' Satisfaction and Learning," The Journal of Human Resource and Adult Learning, 3.2 (December 2007): 78-89.
|
|
